A new campaign has just been launched by FIFA in conjunction with the World Health Organization (WHO) and the European Commission. This new campaign tagged #SafeHome is designed to help women and children who are at risk of domestic violence during the coronavirus pandemic.
As families in different parts of the world are being quarantined during the pandemic, there have been reports of a rise in domestic violence as at-risk women and children are forced into unwanted and dangerous situations at home.
The three organizations have come together to launch a five-part video campaign designed to raise awareness, with several past and present footballing stars participating.
Some of the players featured Alvaro Arbeloa, Rosana Augusto, Vítor Baia, Khalilou Fadiga, Matthias Ginter, David James, Annike Krahn, Marco Materazzi, Milagros Menendez, Noemi Pascotto, Graham Potter, Mikael Silvestre, Kelly Smith, Oliver Torres, and Clementine Toure.
FIFA President Gianni Infantino in a press release stated that “Together with the World Health Organization and the European Commission, we are asking the football community to raise awareness to this intolerable situation that threatens particularly women and children in their own home, a place where they should feel happy, safe and secure”.
“We cannot stay silent on this issue that negatively affects so many people. Violence has no place in homes, just as it has no place in sports. Football has the power to relay important social messages, and through the #SafeHome campaign, we want to ensure that those people experiencing violence have access to the necessary support services they need”.
FIFA and the WHO signed a four-year partnership agreement in 2019 to promote good and healthy lifestyles through football globally.
According to a WHO report, about 30 percent of women worldwide have experienced physical and/or sexual violence by an intimate partner in their lifetime, and over half of all boys and girls aged 2–17 years experience some sort of emotional, physical, or sexual violence every year.