Sterling Joins Black Lives Matter Movement In New Social Media Campaign

Manchester United Star Raheem Sterling has launched his own social media campaign as part of the Black Lives Matter movement, enlisting players including Kevin De Bruyne, Vincent Kompany and Lucy Bronze, calling for change in government and sporting organisations.

Sterling has called upon the government to address the under-representation of black people in Parliament and on the boards of sporting organisations.

 

Last week,some news outlets published an analysis of leading governing bodies and sporting institutions that showed an alarming trend of under-representation of black people.

There are no owners, chief executives, or chairs who are black at any of the 92 Premier League and Football League clubs. Of those national sport governing bodies that receive public money, just three per cent of board members are black, and 64 per cent have no board members who are black at all.

Sterling is understood to have seen the report last week and  has been shocked by the statistics.

His City team-mate De Bruyne, his former club captain Kompany, England Women international Bronze, Liverpool’s Jordan Henderson and Bayern Munich’s David Alaba are among those Sterling has enlisted for the video to launch the initiative on his social media channels.

It follows the campaign from his England team-mate Marcus Rashford that persuaded the UK government to reverse its decision to scrap the £120m funding to provide free school meals over the summer for children that needed them.

The former  Liverpool forward has been very  vocal in the nationwide debate over racial disparity in recent years, calling upon a fairer representation of black footballers in media in December 2018 after being abused during a premier league encounter at Stamford Bridge.

 

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